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Indie List

Lir Whiskey


Hit Fitness


Mourne Mountains Brewery

Synergy Learning


Strathmore Technology

Kris Byers is the owner and brand designer at Horrible Brands where he has helped hundreds of small businesses develop their brand identity and messaging. His goal is to clarify and simplify the concept of branding so that other business owners can profit from their expertise.

Latest Musings

Embrace Your Inner Horrible – How Perfection can Paralyse your Progress

| Uncategorized | No Comments
Hey Horrible People, Today, I'm here to tell you that it's okay to be a little rough around the edges and a little horrible in business. In fact, it's better…

How to Create a Tasty Brand Like a Master Chef using the Gestalt Principles

| Uncategorized | No Comments
As a brand designer, I have always tried my best to pay as much attention to the purpose of design as to its visual appearance. Learning the Gestalt approach helped…

When Brand Identity Goes Horribly Wrong: Common Mistakes and How to Fix Them

| Branding | No Comments
Think of your brand identity as a house. Just like a house, a strong brand identity requires a solid foundation (a clear and consistent brand message), sturdy walls (visual elements…

Dealing with Horrible Design Clients: Tips and Strategies on How to Handle Them

| Clients | No Comments
As a brand designer, I've certainly had my fair share of frustrating experiences with clients. From overly picky requests to outright disrespectful behavior, it can be tough to maintain your…

Branding vs. Marketing: Understanding the Difference and Why Both Matter

| Marketing | No Comments
Branding and marketing are often confused. However, they serve different purposes in the business world. To understand the difference between the two, let's visit a magical land where all the…
Personal Branding person standing in front of a mirror with a magic wand

Personal Branding: How to Position Yourself as an Expert to Attract More Clients

| Branding | No Comments
In today’s competitive market, personal branding has become increasingly significant. Establishing yourself as an expert will lead to higher-level business opportunities, but how do you do it? Here’s how to…

User Experience (UX/UI)

I can help you to understand your end-users and customers needs through research.

Brand Identity & Strategy

We can work together to develop a complete brand identity for your product or service.

Graphic Design & Packaging

Whatever your design or print requirements I can help to quickly design and deliver.

Website & Digital Design

Let me help you improve your online web presence with result-focused digital solutions.