Wimbledon

The oldest tennis tournament in the world and widely regarded as the most prestigious of the four Grand Slam tennis tournaments. It is traditionally played over two weeks every summer. Wimbledon dates back to 1877 and is the only major still played on grass.

Project Overview

  • Client: SportsWorld
  • Sector: Sport & Leisure
  • Category: Brand Development
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The Challenge

Creating a Racket

SportsWorld asked us to create an engaging sub-brand and event graphics to celebrate the 25th Anniversary of the Fairway Village. It was important that the work produced was of a premium and high-end quality to reflect this occasion. We were honored to be trusted to deliver for such a prestigious sporting event.

The Solution

First Serve

We presented several rough sketches showing various directions, all logos were presented in black and white to ensure correct structure and proportion. We then shortlisted and developed further until the preferred solution was decided upon. Once approved, we developed the brand guidelines including colour palettes, typefaces, and a logo pack containing various formats and colour variations.

Approach Shot

The bespoke presentation box was designed and personally tailored for each corporate and individual attendee to safely hold essential documents. We made a quick prototype and sent a video to visualise and help explain the folding process to the printing company in China. The packaging was printed on a high-end 450gsm soft touch board and finished with silver foil.

The Result

Game, Set & Match

A brainstorming session was carried out with the client, and we came up with many possible straplines before settling on ‘Your Slice of Wimbledon’. Guest passes were individually created displaying the attendee’s name and company logo, this helped to personalise the pack. We followed up with a digital email campaign to Australia, South Africa and Europe attendees to keep them informed of valuable travel information.