- Client: Gatekeeper PR
- Sector: Tech & Manufacturing
- Category: Brand Development
Platform For Success
GateKeeper PR engaged with us to redesign the brand identity for Re-Gen’s new revolutionary no-man oil tank cleaning company Re-Gen Robotics. Being fully remote-controlled, this is a service that is safe, efficient, and cost-effective.
We wanted to keep the new brand looking state-of-the-art and modern so we decided to use a muted colour palette to represent this, tones and shades of silver and grey were chosen along with the futuristic typeface FS Alvar. We kept elements of the existing logo but just refreshed it to visually communicate the purpose of this new sub-brand.
Safe & Secure
The strapline ‘100% Safety, 0% Compromise, Our Future is Safer’ was developed and is included on all digital and printed materials. An icon pack was also designed to support important infographic information.
The new updated brand development helped ReGen Robotics to expand into the European market. ReGen Robotics have purchased two additional robotic cleaning systems as part of a £4 million investment, creating eight jobs. After two years marketing its business across the UK, the company has partnered with Italian firm Gerotto.