Lowden Guitars

Lowden Guitars represent the pinnacle of acoustic guitar manufacturing. Based in Downpatrick in Northern Ireland, George Lowden and his small team of skilled luthiers make some of the most incredible acoustic guitars in the world.

Project Overview

  • Client: Lowden Guitars
  • Sector: Tech & Manufacturing
  • Website: Glaze Digital
  • Category: UX/UI
View Website

The Challenge

We worked with Glaze Digital, a registered Shopify Partner to migrate Lowden’s website across to the eCommerce platform Shopify. We created a seamless UI design to tie in with the existing style of the website along with an SEO audit to discover potential marketing possibilities within the sector.

The Solution

We researched and developed a creative brief and decided on a list of deliverables to meet our client’s needs. Glaze Digital carried out an SEO Audit along with competitor analysis and market trends. Keyword insights were uncovered such as the term ‘customized guitars’ performed better than ‘handmade guitars’ in the United States market.

Along with User Interface layouts and proposed sitemap amends, promotional items such as pull-up stands and spec sheets were designed to accompany the new eCommerce website. Digital marketing assets and HTML5 web banners were created to help promote the website and additional internal pages such as meet the team were also created to optimise website usability.

The Result

After client approval, we supplied all UI page layouts along with web-optimised graphics and assets to the development team to integrate. Keywords and meta descriptions were added throughout the site to improve SERP results and improve Search engine positioning. The project was completed with a digital marketing document including PPC, Social Media Ads, Google Display Network, Influencer Partnerships, and a build your own guitar campaign.