- Client: Glens of Antrim
- Sector: Food & Drink
- Category: UX/UI & Web Design
Flow of Whiskey
With continued growth, Glens of Antrim decided it was the right time to expand into the Whiskey export market and required a new online presence. As the competition in this sector is very strong, they required a digital experience to set them apart.
We presented several rough sketches showing various directions, all logos were presented in black and white to ensure correct structure and proportion. We then shortlisted and developed further until the preferred solution was decided upon. Once approved, we developed the brand guidelines including colour palettes, typefaces, and a logo pack containing various formats and colour variations.
The bespoke presentation box was designed and personally tailored for each corporate and individual attendee to safely hold essential documents. We made a quick prototype and sent a video to visualise and help explain the folding process to the printing company in China. The packaging was printed on a high-end 450gsm soft touch board and finished with silver foil.
A brainstorming session was carried out with the client, and we came up with many possible straplines before settling on ‘Your Slice of Wimbledon’. Guest passes were individually created displaying the attendee’s name and company logo, this helped to personalise the pack. We followed up with a digital email campaign to Australia, South Africa and Europe attendees to keep them informed of valuable travel information.