Lir Whiskey

The Glens of Antrim is steeped in Irish folklore where spirits, myths and legends meet and the distinct Irish Whiskeys produced at the Glens of Antrim Distillery pay tribute to these mystical tales.

Project Overview

  • Client: Glens of Antrim
  • Sector: Food & Drink
  • Category: UX/UI & Web Design
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The Challenge

With continued growth, Glens of Antrim decided it was the right time to expand into the Whiskey export market and required a new online presence. As the competition in this sector is very strong, they required a digital experience to set them apart.

The Solution

We presented several rough sketches showing various directions, all logos were presented in black and white to ensure correct structure and proportion. We then shortlisted and developed further until the preferred solution was decided upon. Once approved, we developed the brand guidelines including colour palettes, typefaces, and a logo pack containing various formats and colour variations.

Crisps Our story began three generations ago when the McKillop family established Glens of Antrim Potatoes. A thriving business that proudly provides potatoes to the plates of families across Ireland to this day.
Crisps Seeing an opportunity in the market, the McKillops diversified the potato business to produce two premium ranges of crisps – Glens of Antrim Crisps and Shindigs. Both brands have grown from strength to strength and are distributed through major retailers and hospitality businesses across Ireland.
Crisps With an established background in the food and drink sector, Michael, Mary and Charlie McKillop recognised an opportunity to create something exciting in Irish whiskey and engaged with industry experts to bring their vision to life.
Crisps They wanted to create blends of Irish whiskey with an exceptional taste profile that would appeal to a wide consumer audience. The McKillops began purchasing quality stocks of whiskey from around Ireland with the ultimate aim of creating their own distillery.
Crisps The family combed their native Glens of Antrim to find the perfect location and purchased a one-of-a-kind site located on the world-renowned coastal route to the Giant’s Causeway, which attracts over a million visitors per year.
They then got to work incorporating the business and designing the Glens of Antrim Distillery with renowned architects in the area. The company invested in a bottling line and continued to buy quality Irish Whiskey to create unique and interesting blends.
Crisps With the company established, Glens of Antrim Distillery commissioned professional designers to create a brand for their whiskey, unique bottles and bespoke label designs to reflect the ethos of the company and the brand.
The journey continues with the distillery due for completion, and distillation and filling of the first batch of founder’s casks commencing in 2023.
With around 1 million visitors to the North coast and Glens of Antrim, the distillery along with a restaurant, bar and visitors centre will attract a large percentage of these visitors.
Crisps Once the distillery build has been complete, this is when we will begin the filling of the founders casks.

The bespoke presentation box was designed and personally tailored for each corporate and individual attendee to safely hold essential documents. We made a quick prototype and sent a video to visualise and help explain the folding process to the printing company in China. The packaging was printed on a high-end 450gsm soft touch board and finished with silver foil.

The Result

A brainstorming session was carried out with the client, and we came up with many possible straplines before settling on ‘Your Slice of Wimbledon’. Guest passes were individually created displaying the attendee’s name and company logo, this helped to personalise the pack. We followed up with a digital email campaign to Australia, South Africa and Europe attendees to keep them informed of valuable travel information.