Lir Whiskey
Project Overview
- Client: Glens of Antrim
- Sector: Food & Drink
- Category: UX/UI & Web Design
The Challenge
Flow of Whiskey
As Glens of Antrim continues to grow, we have decided to enter the competitive world of whiskey exporting. To help us succeed in this market, we need a strong online presence that sets us apart from the competition. That’s why we’ve decided to create a new website and digital experience that showcases our brand and products in the best possible light.
The Solution
In order to create a strong and effective brand identity, we presented several rough sketches of logo concepts to our client. These sketches were presented in black and white to ensure that the structure and proportions were correct. We then narrowed down the options and developed the most promising concepts further until a preferred solution was chosen. Once the final logo was approved, we created brand guidelines including colour palettes, typefaces, and a logo pack with various formats and colour variations.
Our story began three generations ago when the McKillop family established Glens of Antrim Potatoes. A thriving business that proudly provides potatoes to the plates of families across Ireland to this day.
Seeing an opportunity in the market, the McKillops diversified the potato business to produce two premium ranges of crisps – Glens of Antrim Crisps and Shindigs. Both brands have grown from strength to strength and are distributed through major retailers and hospitality businesses across Ireland.
With an established background in the food and drink sector, Michael, Mary and Charlie McKillop recognised an opportunity to create something exciting in Irish whiskey and engaged with industry experts to bring their vision to life.
They wanted to create blends of Irish whiskey with an exceptional taste profile that would appeal to a wide consumer audience. The McKillops began purchasing quality stocks of whiskey from around Ireland with the ultimate aim of creating their own distillery.
The family combed their native Glens of Antrim to find the perfect location and purchased a one-of-a-kind site located on the world-renowned coastal route to the Giant’s Causeway, which attracts over a million visitors per year. They then got to work incorporating the business and designing the Glens of Antrim Distillery with renowned architects in the area. The company invested in a bottling line and continued to buy quality Irish Whiskey to create unique and interesting blends.
With the company established, Glens of Antrim Distillery commissioned professional designers to create a brand for their whiskey, unique bottles and bespoke label designs to reflect the ethos of the company and the brand.The journey continues with the distillery due for completion, and distillation and filling of the first batch of founder’s casks commencing in 2023.
With around 1 million visitors to the North coast and Glens of Antrim, the distillery along with a restaurant, bar and visitors centre will attract a large percentage of these visitors.
Once the distillery build has been complete, this is when we will begin the filling of the founders casks.To ensure that essential documents were safely transported to each corporate and individual attendee, we designed a custom presentation box. We created a prototype and sent a video to the printing company in China to demonstrate the folding process and ensure that it was understood. The packaging was printed on a high-quality 450gsm soft touch board and finished with silver foil for a luxurious finish.
The Result
To develop an effective tagline for our client, we held a brainstorming session and generated a list of potential options before deciding on ‘Your Slice of Wimbledon’. To add a personal touch, we created guest passes that featured each attendee’s name and company logo. In order to keep attendees informed of important travel details, we also sent out a series of digital emails to attendees in Australia, South Africa, and Europe.
