- Client: Glens of Antrim
- Sector: Food & Drink
- Category: UX/UI & Web Design
Flow of Whiskey
As Glens of Antrim continues to grow, we have decided to enter the competitive world of whiskey exporting. To help us succeed in this market, we need a strong online presence that sets us apart from the competition. That’s why we’ve decided to create a new website and digital experience that showcases our brand and products in the best possible light.
In order to create a strong and effective brand identity, we presented several rough sketches of logo concepts to our client. These sketches were presented in black and white to ensure that the structure and proportions were correct. We then narrowed down the options and developed the most promising concepts further until a preferred solution was chosen. Once the final logo was approved, we created brand guidelines including colour palettes, typefaces, and a logo pack with various formats and colour variations.
To ensure that essential documents were safely transported to each corporate and individual attendee, we designed a custom presentation box. We created a prototype and sent a video to the printing company in China to demonstrate the folding process and ensure that it was understood. The packaging was printed on a high-quality 450gsm soft touch board and finished with silver foil for a luxurious finish.
To develop an effective tagline for our client, we held a brainstorming session and generated a list of potential options before deciding on ‘Your Slice of Wimbledon’. To add a personal touch, we created guest passes that featured each attendee’s name and company logo. In order to keep attendees informed of important travel details, we also sent out a series of digital emails to attendees in Australia, South Africa, and Europe.