Euro 2020

The Football Association is the governing body of association football in England. Formed in 1863, it is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game.

Project Overview

  • Client: SportsWorld
  • Sector: Sport & Leisure
  • Category: Brand & Interior
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The Challenge

SportsWorld required a hand with branding and interior graphics in the build-up to Euro 2020 at Wembley. For over 2 weeks before the tournament, I became an extension of their in-house design team working directly with the marketing manager to quickly turn around all marketing material.

The Solution

We started by creating over 40 internal window, door and wall panels to brand the hospitality area and afterparty room using the approved English FA guidelines. We sure to include all 26 players from Gareth Southgates selected squad, due to injuries and last-minute squad inclusions, we had to work in a flexible way to swap out images of players quickly and efficiently.

Branded items such as lanyards and security passes were designed and printed for each players friends and family members to attend the hospitality areas. Directional signage, place names and digital table plans for the 3 qualifying matches, last 16, quarter-final, semi-final and the final were designed to help with communications and direct friends and family to the correct locations.

The Result

Euro 2020 was a very successful event with England reaching the final. Players and ex-players such as Jack Grealish and Wayne Rooney attended the Final afterparty at Wembley and partied the night away with DJ Benny Blanco and friends. Unfortunately, the final didn’t go England’s way but the hospitality management was a great success.