Anthony Joshua

Anthony Joshua OBE is a British professional boxer and currently unified heavyweight champion of the World holding the IBF, WBA and WBO titles. AJ won a gold medal for Great Britain at the 2012 Olympics and sponsors include Under Armour, StubHub, Lucozade, Jaguar and many more.

Project Overview

  • Client: SportsWorld
  • Sector: Sport & Leisure
  • Category: Brand Development
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The Challenge

Pulling No Punches

We were commissioned by sports hospitality company SportsWorld to create the marketing material for Anthony Joshua’s upcoming American debut in Madison Square Gardens. Due to a last-minute opponent cancellation, the high-profile nature and the sensitivity involved we were trusted to keep the identity of his new opponent confidential until the official unveiling at the press conference the following day.

The Solution

Speed & Timing

As time was of the essence, we had to get to work very quickly and effectively to guarantee delivery of this tight deadline. We worked closely with SportsWorld, prioritising which items needed approval and sent to print first while all digital animations took a back seat. Once all creative artwork and sponsor logos were supplied, we quickly agreed on placement, order, and proportion of all the sponsor logos. This made it easy to replicate across all deliverables.

Quick One-Two

As time was of the essence, we had to get to work very quickly and effectively to guarantee delivery of this tight deadline. We worked closely with SportsWorld, prioritising which items needed approval and sent to print first while all digital animations took a back seat. Once all creative artwork and sponsor logos were supplied, we quickly agreed on placement, order, and proportion of all the sponsor logos. This made it easy to replicate across all deliverables.

The Result

Heavy Hitting

The promotional material included lanyards, VIP cards, wristbands, posters, leaflets, brochures, backdrops, pull up stands, welcome mats, signage, after-party invites, menus and on-screen animations. We managed to rework existing templates from a Wimbledon project we recently completed for SportsWorld, this saved up to 30% on delivery times.