The Glens of Antrim is steeped in Irish folklore where spirits, myths and legends meet and the distinct Irish Whiskeys produced at the Glens of Antrim Distillery pay tribute to these mystical tales.
Glens of Antrim are a well known local food and drink company in Ireland that produces Glens of Antrim Potatoes and Potato chips. They have recently decided to add Whiskey casks to their product line. With key stakeholders scheduled to meet potential investors in the United States and UAE in a couple of weeks time, they required a digital presence that was informative, engaging and something they could easily update on the road without the help of a developer.
Given the short timeframe and quick turnaround required for this project, we had to work in a lean and agile way. Relying heavily on desk research, competitor analysis (quantitive & qualitative) and UX best practices, we didn’t have the time, budget or resources to conduct a deep dive into the user research into customers purchasing patterns and behaviours when investing in whiskey casks.
We scheduled a five-day design sprint session to agree on a long-term goal, diagram the problem and interview the client. We collaborated together to rapidly create a paper prototype and decide what features and functions cost/time benefits and what would be realistic to achieve in one week of development time. We went about defining our Minimum Viable Product (MVP) and moved the ‘nice-to-have’ features into the car park to sort through in the next iteration.
(Lo-Fi Wireframes in Adobe XD)
Working from a current printed brochure artwork the client recently completed, I was able to apply the brand style to the rough mockup, using the corporate colours, images, logos and typefaces. While we were working through iterations, the client briefed a videographer that managed to turn a 30 second video around in a week that we could embed into the website.
(Hi-Fi Wireframes in Adobe XD)
We split the two-week sprints up into 4 main areas allocating 2 days to each phase, defining the problem, researching the solution, creating & iterating and designing & developing. Because of the nature of this job, we had to ‘box clever’ to meet tight deadlines and the process and methodologies had to be fluent. Information Architecture played an important role in the hierarchy and order that each piece of information was displayed.
The features and benefits that we were able to achieve for the MVP launch:
• CMS – Install WordPress 5.13 with Salient Theme and WP Bakery Pagebuilder
• Fully Responsive – Media query breakpoints for each device/screen size
• One-Page – Jump To links to navigate to a targeted section within the site
• Age Verification Gateway – Legal requirement to enter an alcohol site
• Web Optimised – All web assets optimised for speed, security and performance
• Video Background Capabilities – Ability to embed self-hosted .mp4 videos
• Custom Typeface – @fontface integration to display brand style typefaces
• Interactive Timeline Map – Content managed hotspots with text/images/videos overlaid
• Basic SEO – Yoast capabilities to submit keywords & page descriptions to Google
• CSS Interactive Animations – Fade in and Zoom out features to add interaction on scroll
• Editable Cask Counter – Updatable counter that client can change when casks are sold
• Roll Over Image Reveal – Image rollover function showing front & back of bottle labels
• Social Media Links – Facebook, Twitter, Instagram, YouTube and Linkedin external link
• Google Analytics Integration – Ability to view Domain Performance and Traffic Analysis
The next phase will include eCommerce capabilities for merchandise and non-fungible tokens (NFT’s) for auction through OpenSea along with a 3D live immersive tour of the distillery. We are also developing a web app that allows the personalisation of whiskey bottles and casks for a more unique experience. We have created the web platform in a modular open-source format to allow developers to easily add new features and functions.