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Walking the Fine Line – How to Confidently Talk Money with Clients

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As a small business owner or freelancer, you've got a lot on your plate. From handling daily operations and managing clients to creating a marketing plan and keeping track of…

Embrace Your Inner Horrible – How Perfection can Paralyse your Progress

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Hey Horrible People, Today, I'm here to tell you that it's okay to be a little rough around the edges and a little horrible in business. In fact, it's better…

How to Create a Tasty Brand Like a Master Chef using the Gestalt Principles

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As a brand designer, I have always tried my best to pay as much attention to the purpose of design as to its visual appearance. Learning the Gestalt approach helped…