Before I open a computer or put pen to paper, I make sure that I understand your business, what makes you tick, your points of pain, long-term business goals/objectives, and current trends within your industry. By asking a few simple questions, I can quickly gain valuable insights that will improve the outcome of your project.
I closely model our creative process on the Design Councils Double Diamond’ approach. This has been slightly adapted to better suit our lean and agile approach to problem-solving. With every project, I focus on four main areas – Discover, Define, Design and Deliver. The left side of the diagram is strategic and very important not to omit as it’s easy to come up with a solution before properly understanding the problem. The right side is where we begin to solve the identified issue through creativity. To create the best outcomes it’s important to bridge the gap between strategy and creativity.