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How to Position Yourself as an Expert to Attract More Clients

By January 5, 2023July 2nd, 2023No Comments

In today’s competitive market, personal branding has become increasingly significant.

Establishing yourself as an expert will lead to higher-level business opportunities, but how do you do it? Here’s how to build a personal brand to establish yourself as an expert.

We all want to be respected and recognised in our fields and one way to do this is to build your personal brand as a thought leader, by doing so, you can establish yourself as an authority on a topic and open up new career opportunities.

I built 4 personal brands last year for a golfer, photographer, sound engineer and email marketer and these are a few golden nuggets I’d like to share with anyone wanting to grow their career.

What is Personal Branding?

Branding is about showcasing your identity, values, and skills. If you want to be recognised and respected, you need a brand message that reflects your strengths and goals. By promoting your unique attributes and experiences, you’ll stand out as an expert in your field and connect with customers, investors, and colleagues with a strong personal brand.

Why is Personal Branding so critical?

Every professional needs a personal brand to succeed. By building your personal brand, you’ll become an expert in your field and gain respect from your peers. It’s also easier to network and find jobs. A personal brand gives you an edge over your competitors and successful personal brand will make you memorable and shareable, so people will remember you even after meeting you only once. This can open doors to new relationships and collaborations that may otherwise have been impossible.

Building trust with potential customers and partners is also easier with personal branding as people are more likely to trust your services and products when you have a strong, credible brand. Having a clear personal brand will also help you stay consistent across all channels, creating a narrative that potential customers and partners can relate to.

Overall, personal branding can help you establish yourself as an expert in your field, gain recognition, and create new opportunities.

There are many ways to build a personal brand as a thought leader, these are the ones that I found work well for my clients:

  1. Write articles, blogs, and other written content in your field — Show off your expertise by writing articles, blogging, or doing interviews on the topics you specialise in. When you present information in an organised and insightful way, people will think you’re an expert.
  2. Create a niche — Showing expertise usually involves focusing on a specific topic. If you become that person known for that certain thing, you’ll be able to establish yourself as an expert.
  3. Attend conferences, workshops, and other events related to your topic — Attending industry events and conferences is a great way to meet people. Get involved in conversations about current trends and network with other professionals in your niche.
  4. Get recognised as an expert on social media platforms — Twitter and LinkedIn are great for sharing your knowledge. Engage with other professionals and share resources on these platforms.

Getting started with Personal Branding?

• Make sure you know who you are, what you do, and why it matters and create a mission statement that will guide you as you create and curate content.

• Make a plan to achieve your brand’s goals and track your progress with metrics and think about how you can measure success.

• Connect with others in your industry to build relationships and find more opportunities.

• Engaging with your audience can help you better understand their needs and interests, and it can help you build a following.

Take advantage of social media: Social media is the best place to start. You can share industry-relevant content, connect with influencers, and engage with your audience.

Since social media and other online platforms have made it easier for people to share their ideas and opinions, more people are trying to establish themselves as experts or thought leaders, it’s important to remember that true thought leadership requires a solid foundation of knowledge and expertise, as well as a track record of applying this knowledge.

A good way to stand out in a crowded field is to consistently produce high-quality, original content. You could write articles or blog posts, make videos or podcasts, or share research on social media. Engage with others in your field, participate in online discussions, and look for opportunities to speak at conferences.

If you consistently provide valuable insights and thought leadership, you’ll establish yourself as an authority in your field. Collaborating with other thought leaders and experts can also help you reach a bigger audience and build your reputation.

Invest in a Professional Photographer

Having high-quality photos can help you build your personal brand. Photographs and headshots help convey your professionalism and credibility to your audience, and they can be used on your website, social media, and more.

Tips for getting thought-leader-worthy photos:

  1. Professional photographers have the skills and equipment to take high-quality photos that accurately reflect your brand.
  2. The location of the photo shoot can affect the overall look and feel of the photos, so it is important to select a location that fits your personal image.
  3. The clothing you wear in the photos should reflect your personal brand and be professional.
  4. Light can make a big difference in the quality of the photos, so choose a location with good lighting or use professional lighting equipment if necessary.

High-quality photos can definitely help convey a sense of professionalism and credibility, and can be an important part of building a personal brand as a thought leader. A professional photographer can help capture star-quality photos that accurately reflect your personal brand, and can also provide the skills and equipment necessary to get the best possible results.

A natural, confident pose is just as important as having top-of-the-line equipment and lighting. Photographers can help you do this by giving you tips on posing and helping you relax.

With a smartphone, it’s possible to get good photos, but a professional photographer will have experience and equipment to consistently take great pictures, and will also be able to capture a bunch of different poses and looks. Investing in professional photos can help you build your personal brand. An impressive collection of photos can support the launch of a book or other project, and can help you build your personal brand as a thought leader.

You can use professional photos on your website, social media profiles, and other online platforms to show your professionalism.

You can use the photos in a lot of ways besides on your website and social media:

  1. Include them in your press kit: A press kit is a collection of materials that journalists and media outlets can use to learn more about you. Make your press kit more visually appealing with professional photos.
  2. You can use professional photos in marketing materials like brochures, flyers, and emails to promote your book.
  3. You can build a strong brand and engage with your followers by sharing professional photos on your social media profiles.

Refine Your Message

Building a personal brand requires a clear and consistent message. You should convey your expertise and the value you offer to your audience in a way that aligns with your overall brand goals. It’s not what you say, it’s how you say it. If you speak from experience and authenticity, it’ll be more memorable and shareable.

Here’s how to refine your message:

  1. How are you different from other thought leaders in your field? How do you add value to your audience? It’s key to communicating your unique value proposition clearly and concisely.
  2. Simple is effective: Your message should be easy to understand. Don’t use jargon or complex concepts that your audience may not understand.
  3. If you want to see how your message resonates with different audiences, test it with them and make any adjustments you need.
  4. Be true to your brand: Your message should be consistent with your brand’s values and identity.

I hope this insight was helpful to people who want to build a personal brand and profit from their expertise. If you need any other advice or information, please feel free to get in touch.

Kris Byers

I am the owner and brand designer at Horrible Brands where we build brands that turn expertise into profit and have helped hundreds of small businesses develop their brand identity and messaging. My goal is to clarify and simplify the concept of branding so that other business owners can understand the importance of building a strong brand.

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