Brand Strategy & Identity Design

We can work together to develop a complete brand identity system including:

Brand Identity Guidelines
Brand Refresh
Brand Positioning
Brand Identity System
Name Generation
Logo Development
Strapline Development
Typography Selection
Colour Palette Selection

What is Branding?

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition. Name brands are sometimes distinguished from generic or store brands. Brand identity is a set of individual components, such as a name, a design, a set of images, a slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and the extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif.

Products are made in the factory but brands are created in the mind...

– Walter Landor

I have provided beautiful, strategy-led brand & logo design solutions for many clients, View examples of my work to learn more about my process or get started now by requesting a free quote